The sudden outbreak of COVID-19 at the end of 2019 has made China's export enterprises deeply affected by the chain of factors such as the delay of global exhibitions, the shutdown of domestic factories and export restrictions at the beginning of 2020. Affected by upstream and downstream, supply chain and other related links, enterprises fail to complete the delivery in accordance with the time limit agreed in the contract, which increases the uncertainty of contract performance. Export enterprises are faced with a series of risks such as contract cancellation, payment of fines, rejection of goods and loan default.
On March 12th, the Trade and Investment Promotion Department of China Council for the Promotion of International Trade (CCPIT) and China Association for Trade in Services jointly held the "Globalization, Online Launch -- Help Foreign Trade Enterprises go overseas Forum". The forum invited domestic front-line entrepreneurs and foreign trade experts in the field of international trade to discuss the impact of the epidemic on international trade, the development model innovation of foreign trade enterprises under special circumstances, and seek new ideas in the crisis.
According to the data, 84% of B2B purchasing professionals use social media to search for supplier information, and 92% of buyers are willing to use social media channels to interact with experts in the sales industry to get more information. Under the circumstances of continuous trade friction between China and the United States, enterprises should pay attention to regional expansion, timely adjust export targets, and explore new blue ocean markets.
And Online exhibitions will be one of the important ways to restore the global economic chain operation. In addition, Xiamen, as one of the earliest special economic zones in China and a major port in China's coastal areas, plays an irreplaceable role in this. In this situation, Xiamen, a traditional clothing production base (especially good at street clothing and outerwear, such as upholstered jackets, soft-shell jackets, etc.), will actively respond to the "wave" of economic recovery by launching a clothing themed online exhibition.
Online exhibition is an auxiliary and extension of offline exhibition, which plays a significant role in attracting and adding value to the exhibition. The advantages of online exhibition are also quite obvious.
1. Online exhibition breaks the limitation of time and space, and can be held all day long. Exhibitors can show their brands on the Internet, and customers can see all the product information after clicking the page. Online exhibition can be shown from various perspectives, such as product display, online negotiation and use effect. Customers can not only have a comprehensive understanding of the exhibitor's information, but also accurately target the content they are interested in, so as to improve the negotiation efficiency of both sides.
2. Online exhibitions have wider promotion channels and can attract a large number of customers. Online exhibitions can be directly distributed to one billion wechat users with small programs, or shared with invited posters, so as to realize the drainage of community + circle of friends.
3. Online exhibition is more intuitive. Offline exhibition timeliness is very strong, if the customer is not convenient to attend it is easy to miss the content of the exhibition. And in the online exhibition, online broadcast can be wonderful display, speech and other content.
4. It's becoming a global trend. Online exhibitions are not only a way for Chinese exhibition organizations and enterprises to deal with the epidemic, but also a global trend. "Online exhibition" is a new opportunity for the industry. With the smooth resumption of work and production and the recovery of some large and small exhibitions, the exhibition industry will usher in great development in the next half a year, and online exhibition will become a new mode of exhibition industry, which is normalized and popularized.
In addition, in the process of actively embracing changes and focusing on online and data, the construction of digital supply chain should be strengthened if the online exhibition wants to achieve a breakthrough in "flow".
1. Making overall plans for 5G network construction.And it will be listed as a new type of national major strategic infrastructure, to build whole-process and whole-network integration, application will be in the transportation, manufacturing, energy, home, medical, education and other industries integration and penetration, catalyze many new application scenarios.
2. Building an integrated public health network emergency response platform. In the realization of information report, early warning and prediction, emergency treatment, auxiliary decision-making, dispatch command and evaluation of the all-round implementation of the network construction.
3. Promoting the development of new artificial intelligence. Focus on promoting the deep integration of the new generation of AI open platforms, big data centers and industrial applications in people's livelihood, especially in the medical, education, health, transportation, logistics and other service industries, so as to achieve leap-forward development.
“Going online doesn't happen overnight. On the one hand, companies have to be willing to change, ”says Economist Jeanne. On the other hand, the process of change requires the provision and creation of certain preconditions. In the post-epidemic era, while looking for new business opportunities, while breaking geographical restrictions, to reach a broader market.
