The ice and snow industry has great potential, and the Winter Olympics has ignited enthusiasm.In Beijing, China has won 6 gold MEDALS, four silver and two bronze bronze as of February 16. In addition to the athletes on the field, the enthusiasm for ice and snow sports has also been ignited by the Winter Olympics.China tourism institute released the China ice and snow tourism development report (2022) data shows that the number of snow leisure tourism from 2016 to 2017 season of 20,2021 season of 20254 million, is expected to 2021-2022 snow leisure tourism will reach 305 million, snow leisure tourism revenue is expected to reach 323.3 billion yuan, China is from snow and ice tourism experience stage into rigid life demand stage.
Recently, ski clothing and skiing equipment are sold well, and the enthusiasm for ice and snow is expected to continue, optimistic about the performance of related companies.Despite the repeated outbreaks, ski sales have maintained positive growth in the past two years.According to Magic Mirror, ski equipment sales on the eve of the Spring Festival reached 188 million yuan, up 66% year on year, and sales of ski clothing reached 127 million yuan, up 55% year on year.According to Tao data, since the opening ceremony of the Winter Olympic Games (February 4 to February 15), the sales rate of Lululemon official flagship store has increased by 174%, showing the good planting effect of the opening ceremony. The official flagship store of the Olympic Organizing Committee has grown by 44%, with an excellent growth rate under the high base.
Anta Sports, as a long-term brand partner with the Olympic Organizing Committee around the Winter Olympic Games, has the most certain revenue.The logic of Anta Sports: 1) The Olympic Games will enhance its brand influence.Compared with the 2022 Beijing Winter Olympics in the 2021 Summer Olympics, the influence of the Anta brand is more obvious.2) With improved product professionalism and significant ASP improvement, Anta brand has launched new technologies such as "hot technology" in response to the Olympic demand. In the future, the product professionalism improvement and price belt will be further improved.3) From the perspective of the brand matrix, in addition to Anta's main brand, Anta Group has high-end outdoor brands such as Descente, Archaeopteryx and Salomon, which is expected to benefit from the continuous enthusiasm for ice and snow sports in China.According to Tao data and channel feedback, Anta's active sales are good since the beginning of 2022, especially since the opening ceremony of the Winter Olympics, and the discount and inventory are in a healthy condition. Combined with the order meeting in the first three quarters, we believe that the annual revenue growth rate of 18% -25% is relatively certain.
The ice, snow and snow sports shoes clothing supply chain is expected to profit.Benefiting from the expansion of demand for snow and ice sports shoes and clothing, upstream textile and shoes and clothing contract manufacturers are expected to achieve growth in orders and performance.Among them: Taihua New Material (15.040,0.11,0.74%) is a provider of outdoor clothing fabrics such as ski clothing and assault clothing. The company has obvious advantages in nylon 66 and recycled nylon, and is expected to benefit from the development trend of nylon 66 replacing nylon 6.In recent years, the company has been recognized by the downstream brand customers through the vertical integrated layout of nylon filament + fabric, and is expected to continue to expand the procurement share of high-quality brand customers.Shengtai Group (11.730,0.27,2.36%) is a contract manufacturer of domestic and foreign high-end clothing brands. It has obvious advantages in the vertical integrated layout of fabric and clothing. The top five customers account for more than 50%. Anta Fila is the fourth largest customer of the company, and the order growth rate is good.We believe that other Anta's brands are also expected to become quality customers of the company.Huali Group (83.620,1.08,1.31%) and Shenzhou International, as the quality representatives of sports shoes clothing, sell good downstream customers and are recognized by emerging sports brands, providing follow-up order guarantee.Shenzhou International entered the Lululemon supply system, and 21Q4 began to receive orders and arrange production; Huali Group is highly recognized by On-Running, and is expected to contribute certain order revenue in 22 years.
